New Theory is a transformative and socially conscious venture capital firm created by beauty, personal care, and technology industry entrepreneurs that believe that "doing well and doing good" are not mutually exclusive.

Simply put, we fund and support innovative brands that help make the world a better place.

We created New Theory because we learned through success and failure what it takes to start and scale a business. There is a disproportionately high amount of venture capital deals that go to men founded start-ups and we are dedicated to leveling the playing field.
‍
We each bring with us a track record of building, scaling and exiting high-profile consumer brands which ultimately gives our founders the support they need to fulfill their dreams.
‍
We believe that people and purpose are at the heart of our business and are passionate about empowering businesses to "do well & do good".

New Theory Ventures is a unique venture fund that goes beyond investing. We also incubate and accelerate female-led brands with a purpose, led by a team with extensive experience as brand operators.

We take a collaborative approach to all of our investments. In today’s rapidly shifting & competitive landscape, founders get immense value from a diverse mix of industry-specific support.  We provide hands-on mentorship, access to our expansive network, and access to our built-in strategic and operational support team.