Since early 2015, Style with Substance has been working to promote sustainability in the fashion industry and support those innovators and entrepreneurs that were creating positive impact.

By late 2016, we realized that there was a gap with the investment, innovation and sustainable fashion industry in Canada. Our founder, Stacey Fruitman became an Advisor with the MaRS Catalyst Fund to help source early stage companies.  As most of these companies too early for Funds, we decided to make pre-seed investment with the SWS Venture arm of the business.

We believe that it is crucial to create a supportive and collaborative eco-system where we see synergies across the various portfolio companies. The portfolio is diversified within the Fashion Innovation sector spanning across areas like material fabrication, new retail business models, and supply chain revitalization.  

We welcome you to learn more about our portfolio companies and join us on this journey of a more sustainable fashion industry.