Mie leads 5 on its mission to engage people in creating a better future. She’s responsible for developing and implementing 5’s strategy, and overseeing all operations.

Based in Copenhagen, Mie has spent most of her career in brand marketing and digital development roles at Danish media organisations. In the last few years she has also worked for two different fintech startups.

She’s passionate about empowering a community to create change, and seeing talent develop.

But don’t ask her to sing – she is, by her own admission, completely tone deaf.

Mie says the 5 values that resonate most with her are… Lead lovingly and Stay curious.

“To truly understand what drives people is the first step in creating a change for the better.”